Located at 30 Hudson Yards, The Edge offers breathtaking 360-degree views of the iconic New York City skyline, claiming the title of the Western Hemisphere's highest outdoor sky deck. More than just an observation deck, The Edge invites visitors on an immersive journey from the moment they queue up to the grand reveal. Collaborating with the LAB at Rockwell Group, Andre played a crucial role starting from the 4th floor. Here, he helped visualize and reimagine a digitally immersive linear timeline that narrates the history of Hudson Yards. This storytelling experience unfolds through five immersive zones, captivating visitors with floor-to-ceiling digital imagery and projection mapping, engaging all senses and transforming the visit into a memorable, multi-sensory experience.